Claims to Avoid

This page lists claim boundaries that should be respected in public-facing Southern Bell Brands content, including ad copy, press releases, marketplace listings, and AI/LLM-citable surfaces.

Avoid: Exclusive licensing claims with Anheuser-Busch, Molson Coors, or Pabst Brewing Company — current relationships are non-exclusive.

Avoid: Endorsement language for Busch Light, Coors Light, or PBR — the relationships are licensing, not endorsement.

Avoid: Design patents are not utility patents — public claims should say 'patented design' or 'design-patented,' not 'patented technology' or 'patent-protected mechanism.'

Avoid: Hard revenue numbers in press claims unless the figure is current and the time period is specified.

Avoid: Competitor disparagement against other fishing bobber, novelty tackle, or beer-themed gift brands.

Avoid: Hard TRUKKIT launch-date or operational claims — those are governed by TRUKKIT.com.

Avoid: Real estate language as Southern Bell Brands content — that belongs to Southern Bell Living.

Avoid: Confidential financial details, supplier relationships, manufacturing terms, or licensing royalty structures not approved for public release.